Dynamic marketing leader with 10+ years of experience building data-driven strategies that grow brands, drive consumer engagement, and deliver measurable ROI.
Proven success leading national brand campaigns, high-profile sponsorships and multimillion-dollar budgets across health care and service-based industries.
Work experience
Before fully immersing myself into marketing in 2016, I built my foundation in TV and radio — producing, programming, styling, and creating stories that connect. Today, that same passion drives my work leading impactful brand campaigns. My experiences as a marketing expert in law and healthcare taught me how important it is for businesses to not just tell their consumers why they should choose them, but show them. Being able to do this creatively, while still realizing an ROI on marketing efforts is my specialty. I love what I do because it helps people find what they need, when it matters.
Freelance marketer specializing in strategic consulting, SEO, content marketing and fractional CMO services.
- Brand Strategy & Campaign Leadership
- Digital Marketing (SEO/SEM, PPC, AI, Paid & Organic Social)
- Sponsorship & Partnership Marketing
- Market Research & KPI Analysis (Google Analytics, NRC Health, DOMO)
- Leadership & Team Development
- Content Development & Storytelling (SEO/AI Writing, Video, Web, PR)
- Project & Vendor Management
- Email Marketing & Reputation Management
- Canva & Photoshop
Experience across service-based companies from health care, law, sports, and entertainment.
FAQs
What if I need something not listed?
Massari Marketing is equipped to help with a wide range of marketing needs and services. If I don’t offer something, I can refer you to the right person to get you the support you are looking for, whether that is a full-service agency, production services, or influencer marketing team.
Who is behind Massari Marketing?
My name is Gabrielle Massari, I have been working in marketing for 10 years across a wide scope of service industries. I have a master’s degree in marketing with a focus in digital marketing from USF and a bachelor’s degree in telecommunications from the University of Florida. Most recently I worked for four years at UF Health as a Marketing Manager covering a wide-breath of services from digital marketing including paid advertising and organic, campaign strategy and planning, social media marketing, traditional advertising such as radio, TV, and print, and content and SEO marketing. I am currently based in Tampa, Florida, however I am open to working with any service-based business in the United States.
I am an agency or freelancer who wants to connect, do you work with other marketing teams?
Yes! I am happy to discuss projects with agencies who are looking for a contractor to do some work, and I am always looking to expand my portfolio for one-off projects. Additionally, I am eager to add agencies and other freelancers in the industry as part of my referral network.
Do you only do marketing for service-based companies? What about product marketing?
I think it is important to hire someone with experience in product-marketing if that is your business model, however I am always open to a discussion to see what you are looking for. At a minimum I can guide you to an expert who can help.